TY  - BOOK
AU  - Boone, Louis E.
AU  - Kurtz, David L.
TI  - Contemporary marketing: with MindTap
SN  - 9789355738479
U1  - 658.8 
PY  - 2019///
CY  - Delhi
PB  - Cengage
KW  - Marketing
N2  - Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students with the most comprehensive collection of learning tools, teaching materials and innovative resources available. The upgraded 18th edition represents a new industry benchmark by delivering the most practical, technologically advanced, user-friendly resource package on the market.

(https://www.cengage.co.in/book-list/print/contemporary-marketing-with-mindtap-18e-n1)
ER  -