TY  - BOOK
AU  - Rao, Vithala R.
TI  - Advanced introduction to pricing strategy and analytics
SN  - 9781788110099
U1  - 658.81605 
PY  - 2023///
CY  - Cheltenham
PB  - Edward Elgar Publishing Ltd.
KW  - Pricing Strategy
N2  - Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing
ER  -