TY  - BOOK
AU  - Bijapurkar, Rama
TI  - Customer in the boardroom?: crafting customer-based business strategy
T2  - IIM Ahmedabad Business Books
SN  - 9780143461302
U1  - 658.4012 
PY  - 2021///
CY  - Haryana
PB  - Penguin Random House India
KW  - Customer relations-Management
KW  - Strategic planning
N2  - The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.

Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

(https://www.penguin.co.in/book/customer-in-the-boardroom/)
ER  -