TY  - BOOK
AU  - Lavingia, Sahil
TI  - The minimalist entrepreneur: how great founders do more with less
SN  - 9780349431406
U1  - 658.421 
PY  - 2021///
CY  - London
PB  - Piatkus
KW  - Entrepreneurship
KW  - Economics
KW  - Finance
KW  - Business and management
N2  - A revolutionary roadmap for building startups that go the distance

Cracks are forming in the myth of the VC-funded, IPO-driven billion-dollar company. They’re unprofitable, unethical and unsustainable – so why bother chasing unicorns? The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones.

Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, The Minimalist Entrepreneur teaches founders how to start from anywhere to build any kind of software-enabled business. You will learn how to:

resist investments that set you up to fail;
run a tight ship amid the rise of the gig economy and remote work;
develop and release products without failing fast or often;
get to profitability and stay there.

The Minimalist Entrepreneur offers essential knowledge for every founder aspiring to build a business worth building.

(https://www.hachette.co.uk/titles/sahil-lavingia/the-minimalist-entrepreneur/9780349431406/)
ER  -