Contemporary strategy analysis: texts and cases
- 9th
- New Delhi Wiley India Pvt. Ltd. 2019
- xvi, 758 p.
Preface to Eighth Edition
Guide to Web Resources
Part I Introduction
• The Concept of Strategy
Part II The Tools of Strategy Analysis
• Goals, Values and Performance
• Industry Analysis: The Fundamentals
• Further Topics in Industry and Competitive Analysis
• Analyzing Resources and Capabilities
• Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
Part III Business Strategy and the Quest for Competitive Advantage
• The Sources and Dimensions of Competitive Advantage
• Industry Evolution and Strategic Change
• Technology-based Industries and the Management of Innovation
• Competitive Advantage in Mature Industries
Part IV Corporate Strategy
• Vertical Integration and the Scope of the Firm
• Global Strategy and the Multinational Corporation
• Diversification Strategy
• Implementing Corporate Strategy: Managing the Multibusiness Firm
• External Growth Strategies: Mergers, Acquisitions and Alliances
• Current Trends in Strategic Management
Summary
Notes
Glossary
Index
In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.