Lodish, Leonard M. <br/><br/>
The advertising and promotion challenge:   vaguely right or precisely wrong? 

 - New York  Oxford University Press, Inc.  1986 
 - xiii, 188 p. 
<br/><br/>   
<br/><br/><label>ISBN: </label>0195037022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / LOD