TY  - BOOK
AU  - Lodish, Leonard M.
TI  - The advertising and promotion challenge: : vaguely right or precisely wrong?
SN  - 0195037022
U1  - 659.1 
PY  - 1986///
CY  - New York
PB  - Oxford University Press, Inc.
KW  - Advertising
KW  - Sales promotion
ER  -