TY  - BOOK
AU  - Davis, Scott M.
TI  - Brand asset management: driving profitable growth through your brands
T2  - The Jossey-Bass Business and Management Series
SN  - 9780787950774
U1  - 658.827 
PY  - 2000///
CY  - San Francisco
PB  - Jossey-Bass Inc.
KW  - Brand name products
KW  - Product management
KW  - Brand name products--United States
KW  - Product management--United States
N2  - "Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

(https://www.wiley.com/en-us/Brand+Asset+Management%3A+Driving+Profitable+Growth+Through+Your+Brands-p-9780787963941)
ER  -