TY  - BOOK
AU  - Myers, David
AU  - Sahajpal, Prem
AU  - Behera, Pushpita
TI  - Social psychology
SN  - 9780071078092
U1  - 302 
PY  - 2020///
CY  - New Delhi
PB  - McGraw Hill Education (India) Pvt. Ltd.
KW  - Social psychology
N1  - CHAPTER 1: Introducing Social Psychology
PART ONE: SOCIAL THINKING
CHAPTER 2: The Self in a Social World
CHAPTER 3: Social Beliefs and Judgments
CHAPTER 4: Behavior and Attitudes
PART TWO: SOCIAL INFLUENCE
CHAPTER 5: Genes, Culture, and Gender
CHAPTER 6: Conformity and Obedience
CHAPTER 7: Persuasion
CHAPTER 8: Group Influence
N2  - Overview: In the 10th edition of Social Psychology, David Myers once again weaves an inviting and compelling narrative that speaks to ALL of your students regardless of background or intended major. Through examples and applications as well as marginal quotations from across the breadth of the liberal arts and sciences, Myers draws students into the field of social psychology. Indian adaptation has brought greater attraction and relevance to this text as a “Text Book” or definitely as a very important reference book for all students, teachers and researchers at undergraduates, postgraduate, research projects and even for Ph. D. level research."
ER  -