TY  - BOOK
AU  - Blecker, Thorsten
AU  - Friedrich, Gerhard
TI  - Mass customization: challenges and solutions 
SN  - 9781441940766
U1  - 658.514 
PY  - 2006///
CY  - Germany
PB  - Springer
KW  - Business logistics
KW  - Production management
KW  - Flexible manufacturing systems
KW  - Marketing
KW  - Operations research
KW  - Engineering economy
KW  - Industrial engineering
N2  - About this book
Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.

In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners
ER  -