Retail management: a strategic approach
- 13th
- New Delhi Pearson India Education Services Pvt. Ltd. 2017
- xxvii, 772 p.
Table of Content Preface PART 1 An Overview of Strategic Retail Management Chapter 1 An Introduction to Retailing Chapter 2 Building and Sustaining Relationships in Retailing Chapter 3 Strategic Planning in Retailing PART 2 Situation Analysis Chapter 4 Retail Institutions by Ownership Chapter 5 Retail Institutions by Store-Based Strategy Mix Chapter 6 Web, Nonstore-Based, and Other Forms of Nontraditional Retailing PART 3 Targeting Customers and Gathering Information Chapter 7 Identifying and Understanding Consumers Chapter 8 Information Gathering and Processing in Retailing PART 4 Choosing a Store Location Chapter 9 Trading-Area Analysis Chapter 10 Site Selection PART 5 Managing a Retail Business Chapter 11 Retail Organization and Human Resource Management Chapter 12 Operations Management: Financial Dimensions Chapter 13 Operations Management: Operational Dimensions PART 6 Merchandise Management and Pricing Chapter 14 Developing Merchandise Plans Chapter 15 Implementing Merchandise Plans Chapter 16 Financial Merchandise Management Chapter 17 Pricing in Retailing PART 7 Communicating with the Customer Chapter 18 Establishing and Maintaining a Retail Image Chapter 19 Promotional Strategy PART 8 Putting It All Together Chapter 20 Integrating and Controlling the Retail Strategy Appendix: Careers in Retailing
Retail Management: A Strategic Approach, 13/e is a contemporary text which will enable the readers to thrive in today's retailing industry. It advocates one of the fundamental principle that retailers have to plan for and adapt to an ever-changing and complex environment. Without a pre-planned strategy, retailers may fail and be unable to cope with the market environment. This text helps readers become good retail planners and decision makers. This edition includes updated data which reflects the current global economic scenario with an extensive coverage of omnichannel retailing.