Solomon, Michael R. <br/><br/>
Consumer behavior: buying, having and being 

 - 11th 
 - New Delhi  Pearson India Education Services Pvt. Ltd.  2017 
 - xxii, 582 p. 
<br/><br/> Consumer Behavior is modeled to help MBA and undergraduate students understand this subject in its entirety. Despite being a textbook, the author, Michael R. Solomon, has carried out the discussion in a manner which has both professional and personal relevance to the reader, regardless of whetherhe or she is a student, teacher, or businessperson. The present edition has been extensively revised and updated to capture the major trends and changes in marketing that impact the study of consumer behavior. This book goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. 
<br/><br/><label>ISBN: </label>9789332557468 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Bhehavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SOL