TY  - BOOK
AU  - Still, Richard R.
AU  - Cundiff, Edward W
AU  - Govoni, Norman A. P.
AU  - Puri, Sandeep.
TI  - Sales and distribution management: decisions, strategies, and cases
SN  - 9789332587090
U1  - 658.8​1 
PY  - 2022///
CY  - New Delhi
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Sales management
N2  - Table of Content
1. All chapters have been modified keeping in mind the Indian perspective.
2. Several recent and up-to-date examples on case studies have been included.
3. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included.

Sales and Distribution Management, 6e provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas, and providing cases as real-life examples of decision situations
ER  -