TY - BOOK AU - Deodhar, Satish Y. TI - Why I am paying more: price theory and market structures made simple T2 - IIMA business books series SN - 9788184004052 U1 - 658.816 PY - 2016/// CY - Haryana PB - Penguin Random House India Pvt. Ltd. KW - Microeconomics - Economics - Price theory N2 - Why is it that airline tickets booked well in advance are always cheaper? How would Phoolan Devi and Veerappan react to a case of Prisoners’ Dilemma? Professor Satish Y. Deodhar explains the dynamics of pricing with respect to demand and supply and the various market structures like perfect competition, monopoly, monopolistic competition and oligarchy through everyday examples and case studies ER -