Hawkins, Del I. <br/><br/>
Consumer Behavior: building marketing strategy 

 - 12th 
 - New Delhi  McGraw Hill Education (India) Pvt. Ltd.  2014 
 - xxxv, 776 p. 
<br/><br/>PART ONE Introduction<br/><br/>1. Consumer Behavior and Marketing Strategy<br/><br/>PART TWO External Influences<br/><br/>2. Cross-Cultural Variations in Consumer Behavior<br/><br/>3. The Changing American Society: Values<br/><br/>4. The Changing American Society: Demographics and Social Stratification<br/><br/>5. The Changing American Society: Subcultures<br/><br/>6. The American Society: Families and Households<br/><br/>7. Group Influences on Consumer Behavior<br/><br/>PART TWO: 9 US and 2 Indian Cases<br/><br/>PART THREE Internal Influences<br/><br/>8. Perception<br/><br/>9, Learning, Memory, and Product Positioning<br/><br/>10. Motivation, Personality, and Emotion<br/><br/>11. Attitudes and Influencing Attitudes<br/><br/>12. Self-Concept and Lifestyle<br/><br/>PART THREE Cases: 9 US and 3 Indian Cases<br/><br/>PART FOUR Consumer Decision Process<br/><br/>13. Situational Influences<br/><br/>14. Consumer Decision Process and Problem Recognition<br/><br/>15. Information Search<br/><br/>16. Alternative Evaluation and Selection<br/><br/>17. Outlet Selection and Purchase<br/><br/>18. Postpurchase Processes, Customer Satisfaction, and Customer Commitment<br/><br/>PART FOUR Cases: 7 US and 1 Indian Case<br/><br/>PART FIVE Organizations as Consumers<br/><br/>19. Organizational Buyer Behavior<br/><br/>PART FIVE Cases: 2 US Cases<br/><br/>PART SIX Consumer Behavior and Marketing Regulation<br/><br/>20. Marketing Regulation and Consumer Behavior<br/><br/>PART SIX Cases: 2 US Cases<br/><br/>Appendix A: Consumer Research Methods<br/><br/>Appendix B: Consumer Behavior Audit 
<br/><br/> Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. 
<br/><br/><label>ISBN: </label>9789351344797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAW