Moorthi, Y. L. R. <br/><br/>
Brand management: the Indian context 

 - New Delhi  Vikas Publishing House Pvt. Ltd.  2018 
 - xi, 171 p. 
<br/><br/>1. Brand Success<br/>2. Brand Equity<br/>3. Brand Extension<br/>4. Brand Personality<br/>5. Brand Repositioning 
<br/><br/> Bridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning.<br/>The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management. 
<br/><br/><label>ISBN: </label>9788125914273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Health products--Marketing<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.8270954  / MOO