Bruckner, Adri <br/><br/>
What's your story?: the essential business storytelling handbook  

 - Haryana  Penguin Random House India Pvt. Ltd.  2021 
 - xxi, 284 p. 
<br/><br/> What’s Your Story?<br/>The Essential Business Storytelling Handbook<br/>Adri Bruckner, Anjana Menon, Marybeth Sandell<br/>Are you trying to build your profile as a leader?<br/><br/>Are you using social media to your advantage?<br/><br/>Is your communication jargon-free?<br/><br/>When do you choose to produce a video or a podcast?<br/><br/>Does your message come through loud and clear?<br/><br/>What’s the future of storytelling, and are you prepared for it?<br/><br/>In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well.<br/><br/>Be authentic, be authoritative and be heard! 
<br/><br/><label>ISBN: </label>9780670094875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Storytelling<br/>Business communication<br/>Communication in management
<br/><br/><label>Dewey Class. No.: </label>658.45  / BRU