TY  - BOOK
AU  - Gressel, Simone;
AU  - Pauleen, David J.
AU  - Taskin, Nazim
TI  - Management decision-making, big data and analytics
SN  - 9789354793943
U1  - 658.4033 
PY  - 2021///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Big data
KW  - Business intelligence
KW  - Decision making
KW  - Management--Statistical methods
N2  - This engaging textbook approaches data analytics from a managerial perspective and explores how managers can use data to take better decisions.

Management Decision-Making, Big Data and Analytics is set apart by the fact that it places the human element of data analytics at its centre. While discussing sophisticated technology, it never forgets the people who will ultimately use these tools in business. This book addresses the cultural gap that often exists between information technologists and managers who must take decisions using new technology. Cutting-edge technologies such as big data, AI, deep learning and augmented intelligence are explained in terms that can be understood by readers with little or no background in technology. Combining theory with practical application, the authors make the topics in the book engaging and relevant for students of management
ER  -