Amazon: how the world's most relentless retailer will continue to revolutionize commerce
- 2nd
- London Kogan Page 2022
- viii, 313 p.
Table of contents Section - 01: It’s an Amazon world;Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy;Section - 03: Pandemic pivots - How COVID upended the retail industry;Section - 04: Amazon’s pandemic power grab;Section - 05: The Prime ecosystem - Redefining loyalty for today’s modern shopper;Section - 06: Retail apocalypse or rebirth?;Section - 07: End of pure-play e-commerce - Amazon’s transition to bricks and mortar retailing;Section - 08: Amazon’s grocery ambitions - Create a platform to sell you everything else;Section - 09: Supermarkets - A brave new era;Section - 10: A private label juggernaut - Here comes the squeeze;Section - 11: Technology and frictionless retail;Section - 12: AI and voice - The new retail frontier;Section - 13: Store of the future - How digital automation will enrich the customer experience;Section - 14: Redefining the store - Shifting from transactional to experiential;Section - 15: Retail fulfilment - Winning the customer over the final mile;Section - 16: The last-mile infrastructure;Section - 17: Conclusion - Peak Amazon?
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.
This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.