TY  - BOOK
AU  - Jelassi, Tawfik
AU  - Martínez-Lopez, Francisco J.
TI  - Strategies for e-business: : concept and cases on value creation and digital business transformation
T2  - Classroom Companion: Business (CCB)
SN  - 9783030489526
U1  - 658.872 
PY  - 2020///
CY  - Switzerland
PB  - Springer
KW  - Electronic commerce
KW  - Strategic planning
KW  - Industries--Technological innovations--Economic aspects
N2  - This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges
ER  -