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21.
Marketing theory: evolution and evaluation of schools of marketing thought by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 SHE.

22.
Digital marketing: strategy and tactics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAG.

23.
Chief marketing officers at work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Apress 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 STE.

24.
The man who solved the market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ZUC.

25.
Baniye social media millionaire by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bhopal Manjul Publishing House 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 BAJ.

26.
Unlocking the customer value chain: how decoupling drives consumer disruption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Currency 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 TEI.

27.
The customer driven company: moving from talk to action by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Century Business 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 WHI.

28.
The wall street journal on marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood Dow Jones-Irwin 1986
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ALS.

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