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	21.	Market research in practice: an introduction to gaining greater market insight by Hague, Paul Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	22.	Marketing strategy: overcome pitfalls and create effective marketing by Tiffany, Jenna Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	23.	Paid attention: innovative advertising for a digital world by Yakob, Faris Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	24.	Social big data analytics: practices, techniques, and applications by Abu-Salih, Bilal Wongthongtham, Pornpit Chan, Kit Yan Rudra, Amit Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.7 ABU. Lists: Finance & Accounting, IT & Decision Sciences. Place hold Add to cart (remove)
	25.	Storytelling and market research: a practical user guide by John, C. Frederic Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 JOH. Lists: Business Communication, IT & Decision Sciences. Place hold Add to cart (remove)
	26.	Marketing analytics based on first principles by Palmatier, Robert W Petersen, J. Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ... Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)

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