Results of search for 'ccl=su:"Marketing"' › Learning Resource Centre (LRC) catalog

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	221.	Macro-social marketing insights: systems thinking for wicked problems by Kennedy, Ann-Marie Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KEN. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	222.	The end of marketing: humanizing your brand in the age of social media by Gil, Carlos Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GIL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	223.	Truth be told: how authentic marketing and communications wins in the purposeful age by O'brien, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 OBR. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	224.	How people buy online: the psychology behind consumer behaviour by Gupta, Seema Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GUP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	225.	Introduction to social media marketing: a guide for absolute beginners by Kelsey, Todd Lyon, Brandon Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KEL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	226.	Marketing analytics roadmap: methods, metrics, and tools by Rackley, Jerry Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RAC. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	227.	Marketing in the digital age by Kumar, Dinesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KUM. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	228.	Social media analytics strategy: using data to optimize business performance by Goncalves, Alex Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GON. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	229.	Contemporary issues in digital marketing by Niininen, Outi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 NII. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	230.	Digital marketing fundamentals: from strategy to ROI by Visser, Marjolein Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VIS. Lists: Marketing. Place hold Add to cart (remove)
	231.	Evaluating social media marketing: social proof and online buyer behaviour by Sanak-Kosmowska, Katarzyna Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SAN. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	232.	International luxury brand strategy by Lu, Pierre Xiao Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 LU. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	233.	Marketing analytics: statistical tools for marketing and consumer behaviour using SPSS by Carvalho de Mesquita, Jose Marcos Kostelijk, Erik Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CAR. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	234.	Storytelling and market research: a practical user guide by John, C. Frederic Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 JOH. Lists: Business Communication, IT & Decision Sciences. Place hold Add to cart (remove)
	235.	The new chameleons: how to connect with consumers who defy categorization by Solomon, Michael R Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL. Lists: Marketing. Place hold Add to cart (remove)
	236.	The digital seeker: a guide for digital teams to build winning experiences by De Datta, Raj K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Columbia University Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	237.	Leading creative teams: management career paths for designers, developers, and copywriters by Hernández, Eleazar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4022 HER. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	238.	Dual-channel supply chain decisions with risk-averse behavior by Li, Bo Song, Dong-Ping Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey World Scientific Publishing Company Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 LI. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	239.	Creating brand cool: brand distinction in the online marketplace by Abraham, Joan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ABR. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	240.	Experiential marketing: case studies in customer experience by Batat, Wided Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)

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Your search returned 344 results.