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281.
The 360 degree brand in Asia: creating more effective marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BLA.

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282.
Building brand identity: a strategy for success in a hostile marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 1995
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 UPS.

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283.
Strategic market management by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons, Inc. 2000
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 AAK.

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