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321.
Chief marketing officers at work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Apress 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 STE.

322.
Human-driven experience: the battle for trust in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAR.

323.
Marketing data science: modeling techniques in predictive analytics with R and Python by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800285 MIL.

324.
The man who solved the market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ZUC.

325.
Case studies on management strategies, human resource and marketing dimension by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MIS.

326.
Baniye social media millionaire by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bhopal Manjul Publishing House 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 BAJ.

327.
E-Commerce 2021: business, technology, society by
Edition: 17th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LAU.

328.
Understanding digital marketing: a complete guide to engaging customers and implementing successful digital campaigns by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 RYA.

329.
Unlocking the customer value chain: how decoupling drives consumer disruption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Currency 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 TEI.

330.
Managing the professional service firm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Simon & Schuster UK Ltd. 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAI.

331.
The health care value chain: producers, purchasers, and providers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass 2002
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

332.
The customer driven company: moving from talk to action by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Century Business 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 WHI.

333.
An unfinished dream by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1997
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.1771 KUR.

334.
The wall street journal on marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood Dow Jones-Irwin 1986
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ALS.

335.
Marketing money: excelling in today's financial services by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Probus Publishing Company 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.1723 FUR.

336.
Research for marketing decisions by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice-Hall, Inc. 1970
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRE.

337.
Advertising campaigns: formulation and tactics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio Grid, Inc. 1973
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.111 QUE.

338.
The cult of the luxury brand: Inside Asia's love affair with luxury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Nicholas Brealey International 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 306.34 CHA.

339.
Shopping: why we love it and how retailers can create the ultimate customer experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago Kaplan Publishing 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.1 DAN.

340.
Marketing strategy: the challenge of the external environment by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd 1998
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 MER.

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