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1.
Hooked: how to build habit-forming products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio Press 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA.
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2.
Authenticity: what consumers really want by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Massachusetts Harvard Business Review Press 2007
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 GIL.
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3.
The lean startup: how constant innovation creates radically successful businesses by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2011
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 RIE.
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