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	1.	A Concise guide to market research: the process, data, and methods using IBM SPSS statistics by Sarstedt, Marko Mooi, Erik Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SAR. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	2.	Customer relationship management: concept, strategy, and tools by Kumar, V Reinartz, Werner J Publication details: Germany Springer 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	Mass customization: challenges and solutions by Blecker, Thorsten Friedrich, Gerhard Material type: Text; Format: print ; Literary form: Not fiction Publication details: Germany Springer 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.514 BLE. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)

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