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	1.	Consumer behaviour in hospitality and tourism by Dixit, Saurabh Kumar Lee, Kuan- Huei Loo, Poh Theng Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 DIX. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	The new chameleons: how to connect with consumers who defy categorization by Solomon, Michael R Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5342 SOL. Lists: Marketing. Place hold Add to cart (remove)
	3.	The digital seeker: a guide for digital teams to build winning experiences by De Datta, Raj K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Columbia University Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Hacking growth: how today's fastest-growing companies drive breakout success by Ellis, Sean Brown, Morgan Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Virgin Books 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ELL. Place hold Add to cart (remove)
	5.	No cover image available Success in social marketing: 100 case studies from around the globe by Lee, Nancy R Kotler, Philip Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, Taylor & Francis Group, 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEE. Place hold Add to cart (remove)
	6.	Sensory marketing: an introduction by Hulten, Bertil Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL. Place hold Add to cart (remove)
	7.	Chinese consumers: exploring the world's largest demographic by Sethi, Ashok Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Palgrave Macmillan 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 339.470951 SET. Place hold Add to cart (remove)
	8.	Human-driven experience: the battle for trust in the digital age by Harles, Robert Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester John Wiley & Sons Ltd. 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAR. Place hold Add to cart (remove)

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