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Experiential marketing: integrated theory & strategic application by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 LEA.

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Customer relationship marketing: theoretical and managerial perspectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA World Scientific Publishing Company Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MAL.

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