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1.
Handbook of qualitative research methods in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL.
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Handbook of research methods in consumer psychology by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2019
Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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