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1.
Handbook of qualitative research methods in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Ltd. 2008
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BEL.
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2.
Questionnaire design: how to plan, structure and write survey material for effective market research by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BRA.
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3.
Market research in practice: an introduction to gaining greater market insight by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG.
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4.
Marketing strategy: overcome pitfalls and create effective marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF.
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5.
Marketing research methods: quantitative and qualitative approaches by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Cambridge University Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80072 EST.
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