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1.
Marketing to millennials for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800842 PAD.
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Experiential marketing: case studies in customer experience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAT.
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