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	1.	Practical text analytics: interpreting text and unstructured data for business intelligence by Struhl,Steven Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.472 STR. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Marketing analytics: statistical tools for marketing and consumer behaviour using SPSS by Carvalho de Mesquita, Jose Marcos Kostelijk, Erik Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CAR. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Marketing analytics based on first principles by Palmatier, Robert W Petersen, J. Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ... Lists: Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Marketing analytics for strategy decision making by Maity, Moutusy Gurazada, Pavankumar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ... Lists: HR & OB, Marketing. Place hold Add to cart (remove)

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