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	1.	The ultimate sales machine: turbocharge your business with relentless focus on 12 key strategies by Holmes, Chet Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Portfolio 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 HOL. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	2.	Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)

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