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	1.	Hooked: how to build habit-forming products by Eyal, Nir Hoover, Ryan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Press 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	2.	Profit first: transform your business from a cash-eating monster to a money-making machine by Michalowicz, Mike Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Penguin 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.15 MIC. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	The ultimate sales machine: turbocharge your business with relentless focus on 12 key strategies by Holmes, Chet Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Portfolio 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 HOL. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	4.	Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	No cover image available Good people: the only leadership decision that really matters by Tjan, Anthony Publication details: Portfolio Availability: No items available. Add to cart (remove)
	6.	Poke the box: when was the last time you did something for the first time? by Godin, Seth Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK Portfolio Penquin 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 650.1 GOD. Lists: Non Fiction. Place hold Add to cart (remove)
	7.	Thinking in bets: making smarter decisions when you don't have all the facts by Duke, Annie Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.40353 DUK. Lists: Non Fiction. Place hold Add to cart (remove)
	8.	Hug your haters: how to embrace complaints and keep your customers by Baer, Jay Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Penguin 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BAE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	9.	The art of social media: power tips for power users by Kawasaki, Guy Fitzpatrick, Peg Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK Portfolio Penguin 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 KAW. Place hold Add to cart (remove)
	10.	Talk triggers: the complete guide to creating customers with word of mouth by Baer, Jay Lemin, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio / Penguin 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.133 BAE. Place hold Add to cart (remove)
	11.	A view from the outside: why good economics works for everyone by Chidambaram, P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Portfolio 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 330.954 CHI. Place hold Add to cart (remove)

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