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1.
From start-up to grown-up: grow your leadership to grow your business

by Cohn, Alisa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 COH.

2.
Platform strategy: transform your business with AI, platforms and human intelligence

by Ojanpera, Tero | Vuori, Timo O.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.7 OJA.

3.
Business experimentation: a practical guide for driving innovation and performance in your business

by James, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.406 JAM.

4.
Business unusual: values, uncertainty and the psychology of brand resilience

by Nahai, Nathalie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381.142019 NAH.

5.
Influencer marketing strategy: how to create successful influencer marketing

by Glenister, Gordon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).

6.
Inspiring green consumer choices: leverage neuroscience to reshape marketplace behaviour

by Smith, Michael E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Not available: Indian Institute of Management LRC: Checked out (1).

7.
Market research in practice: an introduction to gaining greater market insight

by Hague, Paul.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 HAG.

8.
Marketing strategy: overcome pitfalls and create effective marketing

by Tiffany, Jenna.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 TIF.
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9.
Paid attention: innovative advertising for a digital world

by Yakob, Faris.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
Lists:

10.
Power of customer experience: how to use customer-centricity to drive sales and profitability

by Newman, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 NEW.

11.
Video marketing: create engaging video campaigns to drive brand growth and sales

by Mowat, Jon.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MOW.

12.
Cross-border logistics operations: effective trade facilitation and border management

by Grainger, Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 352.448 GRA.

13.
Leading procurement strategy: driving value through the supply chain

by Mena, Carlos | Hoek, Remko I. van | Christopher, Martin.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.72 MEN.

14.
Operational risk management in financial services: a practical guide to establishing effective solutions

by Pykhova, Elena.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332.0681 PYK.

15.
A practical guide to e-auctions for procurement: how to maximize impact with e-sourcing and e-negotiation

by Larsen, Jacob Gorm.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.72 LAR.

16.
Supply chain 4.0: improving supply chains with analytics and industry 4.0 technologies

by Aktas, Emel | Bourlakis, Michael A | Minis, Ioannis | Zeimpekis, Vasileios.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 AKT.

17.
Supply chain analytics and modelling: quantitative tools and applications

by Tipi, Nicoleta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.70285 TIP.

18.
Data strategy: how to profit from a world of big data, analytics and artificial intelligence

by Marr, Bernard.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4038 MAR.

19.
Data-driven organization design: delivering perpetual performance gains through the organizational system

by Morrison, Rupert.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.40301 MOR.

20.
Excellence in people analytics: how to use workforce data to create business value

by Ferrar, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.300727 FER.

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