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1.
Consumer behavior: a digital native by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 JAI.
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Digitalization in the luxury fashion industry: strategic branding for millennial consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 687.0688 CAB.
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3.
Neuro-advertising: brain-friendly advertising for more success in your market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SCH.
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