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1.
The end of marketing: humanizing your brand in the age of social media by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GIL.

2.
Marketing analytics: a practical guide to improving consumer insights using data techniques by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GRI.
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3.
Everybody writes: your go-to guide to creating ridiculously good content by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN.

4.
All marketers are liars: the underground classic that explains how marketing really works-and why authenticity is the best marketing of all by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin Group 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GOD.

5.
Conversational marketing: how the world's fastest growing companies use chatbots to generate leads 24/7/365 (and how you can too) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 381 CAN.

6.
Hacking growth: how today's fastest-growing companies drive breakout success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Virgin Books 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 ELL.

7.
Industrial marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London SAGE 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 FOT.

8.
Talk triggers: the complete guide to creating customers with word of mouth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio / Penguin 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.133 BAE.

9.
Essentials of marketing: theory and practice for a marketing career by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BRO.

10.
Advanced theory and practice in sport marketing by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 796.06 SCH.

11.
Success in social marketing: 100 case studies from around the globe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEE.

12.
Digital leapfrogs: how technology is reshaping consumer markets in india by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana HarperCollins Publishers 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658 MAH.

13.
Handbook of pricing research in marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Limited 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.816 RAO.

14.
Sensory marketing: an introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HUL.

15.
Advanced introduction to digital marketing by Series: Elgar Advanced Introductions series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Limited 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DHO.

16.
Advanced introduction to marketing strategy by Series: Elgar Advanced Introductions series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Edward Elgar Publishing Limited 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DAY.

17.
Cambridge english for marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge University Press 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.3 ROB.

18.
Contemporary marketing: with MindTap by
Edition: 18th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Cengage 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BOO.

19.
Global marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom ED-Tech Press 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 MOR.

20.
Sustainable marketing: how to drive profits with purpose by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Bloomsbury Publishing 2021
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

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