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	1.	The art of social media: power tips for power users by Kawasaki, Guy Fitzpatrick, Peg Material type: Text; Format: print ; Literary form: Not fiction Publication details: UK Portfolio Penguin 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 KAW. Place hold Add to cart (remove)
	2.	Inbound marketing: attract, engage, and delight customers online by Halligan, Brian Shah, Dharmesh Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAL. Place hold Add to cart (remove)
	3.	Influencers and creators: business, culture and practice by Kozinets, Robert V Gretzel, Ulrike Gambetti, Rossella Material type: Text; Format: print ; Literary form: Not fiction Publication details: London SAGE 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KOZ. Place hold Add to cart (remove)
	4.	One million followers: how I built a massive social following in 30 days by Kane, Brendan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Suite BenBella Books, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KAN. Place hold Add to cart (remove)
	5.	The dark side of social media: a consumer psychology perspective by Scheinbaum, Angeline Close Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 SCH. Place hold Add to cart (remove)
	6.	Advanced introduction to digital marketing by Dholakia, Utpal Series: Elgar Advanced Introductions series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Limited 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DHO. Place hold Add to cart (remove)
	7.	Digital analytics for marketing by Sponder, Marshall Khan, Gohar F Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 SPO. Place hold Add to cart (remove)
	8.	How algorithms create and prevent fake news: exploring the impacts of social media, deepfakes, GPT-3, and more by Giansiracusa, Noah Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 GIA. Place hold Add to cart (remove)

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