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1.
Strategic marketing for health care organizations: building a customer-driven health system by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 362.10688 KOT.

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2.
Social marketing: behavior change for good by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: California SAGE Publications, Inc. 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 LEE.

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Success in social marketing: 100 case studies from around the globe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEE.

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