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1.
Inbound marketing: attract, engage, and delight customers online by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAL.

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2.
Unlocking the customer value chain: how decoupling drives consumer disruption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Currency 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 TEI.

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3.
The future of competition: co-creating unique value with customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United State of America Harvard Business School Press 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 PRA.

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