Cambridge english for marketing

By:

Robinson, Nick

Material type: Text

TextPublication details: Cambridge University Press Cambridge 2010Description: 120 pISBN:

9780521124607

Subject(s):

Marketing

DDC classification:

658.3 ROB

Summary: .Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. (https://www.cambridge.org/mp/cambridgeenglish/catalog/business-professional-and-vocational/cambridge-english-marketing/cambridge-english-marketing-students-book-audio-cd?isbn=9780521124607&&format=WW)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.3 ROB (Browse shelf(Opens below))	1	Available		006247

.Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing.

Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.

The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.

(https://www.cambridge.org/mp/cambridgeenglish/catalog/business-professional-and-vocational/cambridge-english-marketing/cambridge-english-marketing-students-book-audio-cd?isbn=9780521124607&&format=WW)

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