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The art of enterprise: entrepreneurship in design

By: Material type: TextTextPublication details: Routledge New York 2022Description: xxi, 275 pISBN:
  • 9780367467210
Subject(s): DDC classification:
  • 658.421 RIC
Summary: The Art of Enterprise: Entrepreneurship in Design explores the form and nature of entrepreneurship in a range of creative disciplines. It explores the complex ecology of activities that enable design, entrepreneurship, and alternative methods of practice within a creative practice, and for the benefit and engagement of society. The book is structured in four thematic sections: the Alpha Room, Beta Portal, Gamma Field, and Delta State. Within each section, the chapters address such topics as experience, mindset, activity, collaboration, and value. In that sense, The Art of Enterprise is composed of the way in which one experiences, thinks about, works, collaborates, and creates value in the mind, studio, prototype, and marketplace. It includes a curated selection of contemporary practices engaged in entrepreneurship around the world and interviews from leading entrepreneurs and design professionals capturing advice and inspiration. With an open-ended set of activities, charts, worksheets, and discussion questions, The Art of Enterprise fosters entrepreneurial thinking in formative projects and practices for students, academics, and professionals. (https://www.routledge.com/The-Art-of-Enterprise-Entrepreneurship-in-Design/Richardson/p/book/9780367467210)
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC General Stacks Public Policy & General Management 658.421 RIC (Browse shelf(Opens below)) 1 Available 005828

The Art of Enterprise: Entrepreneurship in Design explores the form and nature of entrepreneurship in a range of creative disciplines. It explores the complex ecology of activities that enable design, entrepreneurship, and alternative methods of practice within a creative practice, and for the benefit and engagement of society.

The book is structured in four thematic sections: the Alpha Room, Beta Portal, Gamma Field, and Delta State. Within each section, the chapters address such topics as experience, mindset, activity, collaboration, and value. In that sense, The Art of Enterprise is composed of the way in which one experiences, thinks about, works, collaborates, and creates value in the mind, studio, prototype, and marketplace. It includes a curated selection of contemporary practices engaged in entrepreneurship around the world and interviews from leading entrepreneurs and design professionals capturing advice and inspiration.

With an open-ended set of activities, charts, worksheets, and discussion questions, The Art of Enterprise fosters entrepreneurial thinking in formative projects and practices for students, academics, and professionals.

(https://www.routledge.com/The-Art-of-Enterprise-Entrepreneurship-in-Design/Richardson/p/book/9780367467210)

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