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	1.	Handbook of research on driving competitive advantage through sustainable, lean, and disruptive innovation by Al-Hakim, Latif Wu, Xiaobo Shou, Yongyi Series: Advances in business strategy and competitive advantage Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, USA IGI Global 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 ALH. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Social media marketing: strategies for engaging in Facebook, Twitter and other social media by Evans, Liana 'Li' Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 EVA. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Digital marketing by Gupta, Seema Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing. Place hold Add to cart (remove)
	4.	Social media for project managers by Harrin, Elizabeth Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.404 HAR. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	5.	No cover image available The attention economy and how media works: simple truths for marketers by Nelson-Field, Karen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	6.	Social media marketing: a strategic approach by Barker, Melissa Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Cengage Learning, Inc. 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	7.	Facebook, Twitter, and Instagram for seniors for dummies by Collier, Marsha Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 006.754 COL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Influencer marketing strategy: how to create successful influencer marketing by Glenister, Gordon Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Ultimate LinkedIn sales guide: how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine by Disney, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DIS. Lists: Marketing. Place hold Add to cart (remove)
	10.	Social media analytics strategy: using data to optimize business performance by Goncalves, Alex Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GON. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	11.	Spatializing social media: social networks online and offline by Bastos, Marco Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.30285 BAS. Lists: IT & Decision Sciences. Place hold Add to cart (remove)
	12.	Jab, jab, jab, right hook: how to tell your story in a noisy social world by Vaynerchuk, Gary Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins Publishers 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VAY. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	13.	Social media for progressive public relations by Niininen, Outi Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.202854678 NII. Lists: Non Fiction. Place hold Add to cart (remove)
	14.	The dynamics of influencer marketing: a multidisciplinary approach by Alvarez Monzoncillo, Jose Maria Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ALV. Lists: Public Policy & General Management. Place hold Add to cart (remove)

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