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Data analytics initiatives: managing analytics for success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton CRC Press 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.74 BOT.

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Data Science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Birmingham Packt Publishing 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.830285 BAI.

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