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1.
Strategic creativity: a business field guide to advertising, branding, and design by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 LAN.

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The art of innovation: lessons in creativity from IDEO, America's leading design firm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Profile Books 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 KEL.

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