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1.
Marketing metrics: first step towards marketing analytics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai KBI Publishers 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 DUG.

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2.
Marketing metrics: leverage analytics and data to optimize marketing strategies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 ING.

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3.
Data Science for marketing analytics: a practical guide to forming a killer marketing strategy through data analysis with Python by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Birmingham Packt Publishing 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.830285 BAI.

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