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1.
Marketing analytics: statistical tools for marketing and consumer behavior using SPSS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 MES.

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2.
Marketing data science: modeling techniques in predictive analytics with R and Python by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800285 MIL.

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