Women entrepreneurship in the Indian middle class: interdisciplinary perspectives

By:

Unni, Jeemol

Contributor(s):

Material type: Text

TextPublication details: Orient BlackSwan New Delhi 2021Description: xvii, 271 pISBN:

9789354421457

Subject(s):

Entrepreneurship

DDC classification:

338.04082 UNN

Summary: ‘Entrepreneurship can result from necessity as well as opportunity, and women entrepreneurs pursue goals beyond economic gains.’ ‘There is no gender differential in drivers of business expansion. The small scale of business does not inhibit women-owned micro enterprises from expanding.’ In Women Entrepreneurship in the Indian Middle Class, Unni, Yadav, Naik and Dutta explore entrepreneurship using a gender and class lens from multidisciplinary perspectives. They examine the evolution of the field and uncover factors impacting women's participation in entrepreneurship. Defining entrepreneurship broadly to include not just ‘new economic activity’ but operations of all economic enterprises, the authors attempt to understand: What motivates women in India to operate enterprises ranging from small and medium to large enterprises? What is the nature of occupations and entrepreneurship within segments of the middle classes? What kind of opportunities do women pursue? Using a novel macro and micro research approach, the authors propose an enabling framework of women entrepreneurship ecosystem in India and highlight the way forward. The insights from this book will help policymakers formulate appropriate ‘nudge’ techniques to encourage productive entrepreneurship. This book is a must-read for researchers and aspiring women entrepreneurs for grasping the dynamics of this emerging area. (https://orientblackswan.com/details?id=9789354421457)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	338.04082 UNN (Browse shelf(Opens below))	1	Available		006232

‘Entrepreneurship can result from necessity as well as opportunity,

and women entrepreneurs pursue goals beyond economic gains.’

‘There is no gender differential in drivers of business expansion. The small scale

of business does not inhibit women-owned micro enterprises from expanding.’

In Women Entrepreneurship in the Indian Middle Class, Unni, Yadav, Naik and Dutta explore entrepreneurship using a gender and class lens from multidisciplinary perspectives. They examine the evolution of the field and uncover factors impacting women's participation in entrepreneurship. Defining entrepreneurship broadly to include not just ‘new economic activity’ but operations of all economic enterprises, the authors attempt to understand: What motivates women in India to operate enterprises ranging from small and medium to large enterprises? What is the nature of occupations and entrepreneurship within segments of the middle classes? What kind of opportunities do women pursue?

Using a novel macro and micro research approach, the authors propose an enabling framework of women entrepreneurship ecosystem in India and highlight the way forward.

The insights from this book will help policymakers formulate appropriate ‘nudge’ techniques to encourage productive entrepreneurship. This book is a must-read for researchers and aspiring women entrepreneurs for grasping the dynamics of this emerging area.

(https://orientblackswan.com/details?id=9789354421457)

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