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1.
Buy ology: truth and lies about why we buy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Crown Business 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN.
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2.
Neuromarketing in action: how to talk and sell to the brain by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 GEO.
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3.
Neuro design: neuromarketing insights to boost engagement and profitability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI.
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4.
Introduction to neuromarketing and consumer neuroscience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Denmark Neurons Inc. 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 RAM.
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5.
Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page  2011
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE.
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6.
Ethics and biopower in neuromarketing: a framework for an ethical approach to marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PEN.

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